As Princeton Healthcare International Director for Europe and Editor-in-Chief for International Journal of Healthcare Management, Paolo Moreira, PhD, is dedicated to fostering international healthcare management in all of its dimensions – especially regarding international healthcare marketing and health communication.
Health tourism industry is on the rise – what are your predictions for future growth?
- The health tourism market is set to continue its fast growing ratio for the next decade. Recent estimates anticipate an annual movement of health and wellness seekers of over 100 million people generating a market value of over USD 50 billion.
What are the main reasons for such expansion?
- This industry is emerging due to rise in healthcare expenditure in developed countries coupled with the growing availability of high quality and cost effective treatments in developing countries. Additionally, the wellness industry is set to continue its growth rates due to a number of factors, including a growing demand for Traditional Chinese Medicine and other Eastern traditions related to prevention and well-being. The two approaches, western healthcare and holistic wellness, are increasingly complementary and synergic in the resulting added value for clients and new businesses.
Regarding the expansion of global healthcare, what can be done in bringing together service providers and buyers?
- Contemporary entrepreneurs in this field face the key challenge of getting access to investment capital models and strategic partners who understand their specific needs and are knowledgeable in this international market.
The partnership between International Journal of Healthcare Management (IJHM) and Princeton Healthcare International (PHI) developed a global network of experts, providers of wellness and healthcare services, as well as buyers of both types of services and large groups of clients. Within this partnership, a diversified set of experts is prepared to support investments and new projects in this sector offering full scope consultancy from planning to financing, through to implementation and international markets development.
What is necessary for success in the global field of health tourism?
- The experts in partnership add to their long standing experience in markets development and international financing, a thorough understanding of the related intercultural challenges and of the specifics of corporate cultures in both healthcare and wellness organizations.
These are also fundamental skills for success in this new and truly global economic trend which will be at the service of the interested participants in HTI 2018. In short, we are keen to meet and discuss the financing and international market development needs of participants who already have a start-up idea, an expansion or even a merger & acquisition project, but need to get access to capital and financing solutions with clear market development goals.